Watch out, Hollywood sign; there’s a new landmark in Los Angeles.
If you’ve skateboarded down the Venice boardwalk, or rode a wave into the beach on your surfboard recently, you’ve probably spotted the multicolored rainbow lifeguard tower that’s perched on Venice Beach. Turns out, it’s all about celebrating equality. The Venice Pride Flag Lifeguard Tower – the official name of the art installation – was unveiled on June 1st and marked LA’s Westside’s participation in 2017’s LGBT Pride Month. Turns out, the project, painted by Patrick Marston and Michael Brunt (which was only supposed to last for a stint), has now become a permanent fixture in Los Angeles.
“The tower serves as an important visual reminder that Los Angeles will always welcome people no matter whether they are gay, straight, lesbian, bi, transgender, queer or questioning,” said actor/activist, Colin Campbell, who started the petition to save the tower from being destroyed.
You’ve seen the swoon-worthy Instagram shots and perfect captions that have been celebrating inclusion in Venice via the tower. In fact, Venice Pride, which held its inaugural event in 2016, is dedicated to preserving the gay history of Venice and the powerful message of equality.
To further their mission for good, the Venice Pride Organization has designed miniature versions of the lifeguard tower that are available for purchase. The proceeds go toward Camp Lightbulb, a winter camp running from December 26th to January 2nd that celebrates LGBTQ youth, aged 14-18, which is described as a “magical, overnight camp experience, filled with fun, pride, community, friends, support, self-discovery and memories to last a lifetime.”
Can you say early holiday gift?! Each model tower kit is handcrafted in Venice with love. Plus, these minute lifeguard towers are the perfect way to decorate, show someone in the LGBTQ community that you care, and support a program that advocates for young adults struggling with their self identity. It’s clearly a win-win-win.
You can buy a lifeguard tower HERE, but don’t wait! They are selling fast. In the end, it’s really all about your chance to grab a little piece of cultural history and say that you are an ally. The tower defines the beachside community of Venice as one that will forever be forward-thinking and accepting of people regardless of their individuality.